Panasonic confirms the end for Technics

Following weeks of unconfirmed internet speculation, Panasonic have officially confirmed the rumours are true, and announced the news all dance music fans will be sad to hear, that they’ve ceased production of the iconic Technics branded turntables. It’s the end of an era for the deck that defined a generation of DJs. Here’s what Panasonic had to say…

“Panasonic has confirmed that it ceased the production of its Technics-branded analogue turntables this autumn.

After more than 35 years as a leading manufacturer of analogue turntables, Panasonic has regretfully taken the decision to leave this market. However, Panasonic will continue to sell headphones under the Technics brand.

We are sure that retailers and consumers will understand that our product range has to reflect the accelerating transformation of the entire audio market from analogue to digital.

In addition, the number of component suppliers serving the analogue market has dwindled in recent years and we brought forward the decision to leave the market rather than risk being unable to fulfil future orders because of a lack of parts.

Panasonic employees who have been working on the analogue turntable range have been redeployed elsewhere within Panasonic – many of them continuing to work in Panasonic’s Audio Video Business Unit.”

RIP Technics – you’ll be sorely missed…

Read more: Mixmag